All About STRUT

WHAT DOES STRUT DO?

STRUT is the convergence of media and marketing; a digital storytelling studio specializing in brand journalism, content campaigns, and social media strategy.

CAN YOU BE MORE SPECIFIC?

STRUT creates content to support lead generation, brand awareness, public relations, audience engagement, customer retention, and reputation management campaigns. Think of STRUT as your company newsroom; approaching content marketing through the lens of a seasoned journalist and telling your story in a manner that is relatable, credible, and genuine.

WHO DOES STRUT WORK FOR?

Forward thinkers. Subject matter experts. Influencers.

STRUT provides services to clients in the hospitality, health and wellness, digital entertainment, academic, and research sectors, among others; while serving the content needs of public relations, graphic design, and marketing partners.

WHO DID THIS?

Jason R. Latham is an marketing and communications professional, freelance writer, Emmy Award-winning producer, and creator of STRUT Stories, LLC. Originally from Rochester, New York, he began his career as a broadcast news producer for WHEC-TV. This led to new opportunities in Las Vegas, Nevada, where Jason produced newscasts, oversaw news teams, and launched digital products for KVBC-TV (now KSNV-TV) — winning an Emmy Award in 2005 — and KVVU-TV.

Throughout his time as a broadcast and digital content creator, Jason mastered the mantra that would serve as the foundation of STRUT:

If we do our job right, no one should even know we were there.

After leaving television news in 2014, Jason led content marketing and brand journalism efforts for education technology services provider Bridgepoint Education (now Zovio) in San Diego, California. This role, coupled with new training and certifications in digital marketing and social media, allowed him to successfully transition from broadcasting to content marketing. Upon returning to Las Vegas in 2016, Jason formed Tryon Creative, LLC, a copywriting, brand marketing, and social media studio. In 2020, Tryon Creative was rebranded as STRUT.

As a freelance writer, Jason’s byline has been featured in Vegas Magazine, Las Vegas Weekly, Sophisticated Living, Women’s Wear Daily, The Hollywood Reporter, M Life Magazine, Vegas Seven, and Wynn Magazine, among others.

Jason serves as Associate Producer for Venganza Media’s long-running Now Playing Podcast, a role in which he is responsible for marketing communications, public relations, and social media content creation and management; and he has served as co-host and editor for episodes of Venganza Media’s Books and Nachos podcast.